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RAISE THE GAME is our commitment to bringing better and more inclusive courts to neighborhoods. In partnership with the NBA and our European basketball networks, we're committed to promote the local game, and bring people together around a passion that lives beyond the court.


  • City Showdown Milan

    City Showdown Milan

    Two local Milan artists go head-to-head for NBA-inspired basketball designs.

  • Hoopsfix All-Star Classic 2022

    Hoopsfix All-Star Classic 2022

    Here's what went down at the Hoopsfix All-Star Classic this year!


  • Paris

    Celebrating the 10th Arrondissement of Paris, where basketball has been brought back to its roots.

  • London

    Celebrating Brixton, the home of one of the biggest basketball communities in the UK.

  • Milan

    Celebrating Milano, the Italian city with the most basketball courts in the western world.

  • Barcelona

    Celebrating Barcelona, a Spanish city rich in basketball history.